At Digital Outdoors, we provide high quality displays with complete commitment to our advertisers. So you ask, why choose outdoor advertising over other types of medium? Here are our top 10 reasons:
1) Sight: Communicates with the dramatic impact of size and color -- big, bold and hard to ignore.
2) Targeting Ability: Able to reach your entire target market while eliminating waste circulation.
3) Reach: You can't beat outdoor for the sheer size of the audience.
4) Editorial Environment: In outdoor, the medium is the message, encased in a beautiful framework, wherever you want it to be.
5) Efficiency: With the lowest cost per thousand of any media, outdoor has always been, and still is, the best buy.
6) Effectiveness: Outdoor sells constantly and rapidly builds and maintains brand awareness.
7) Adaptability: With a variety of format options, outdoor can be customized to fit every advertiser's needs.
8) Speed: It is quick and easy to plan and place your billboard ads.
9) Ease of Access: The planning, buying and tracking of your campaign is now easier than ever, thanks to recent technology advances.
10) Cost: Compared to other marketing vehicles, billboards are a relatively low-cost method of advertising. Outdoor advertising has the lowest CPM of all other types of media offering more bang for your buck.old locally in a given month. In all, the brokerage updated its billboard messages 31 times over the course of the year.
The bright colors and crisp images of the liquid-crystal-display screens are just part of the appeal for advertisers. Production costs are minimal. The billboards also give advertisers unprecedented ease for updating their messages.
“In the outdoor media, for years we have heard that one of the things advertisers would like is flexibility,” It can take as long as 10 days to design, produce and put up a new billboard message. Digital messages, on the other hand, can be reprogrammed immediately.
Another advantage is that cash-strapped companies can advertise for just a few weeks — or even a few days — with minimal investment.
What Is Digital Outdoor?
Digital billboards, also referred to as digital outdoor boards, electronic billboards and LED billboards, have been getting a lot of attention in the outdoor advertising industry. And rightfully so. Simply put, they provide a more effective medium for advertisers who want to reach their audience with timely and relevant marketing messages. Cost benefits are easy to calculate, as going digital increases revenue potential for billboard operators by increasing the number of messages and advertisers each board face can display. And the LED billboard revolution in outdoor advertising has just begun. Of the approximately 450,000 billboards in the U.S., approximately 0.55% have been converted to digital.
Digital billboards display static content that typically updates every 4 - 10 seconds, depending on state and local billboard regulations. Watchfire has been the gold standard for image quality, durability and ease of use since we introduced our first LED signs in 1998. Our digital billboards are in compliance with the Outdoor Advertising Association of America's Code of Industry Practices in that they comply with brightness standards and do not feature animation, flashing lights, scrolling, or full-motion video. Our newest digital billboards are more energy-efficient, more technologically advanced and more user-friendly than ever.
Advertisers and billboard operators are not the only people benefiting. Law enforcement and community groups are also benefiting from the flexibility and power of digital billboards. Digital billboard operators have made space available on their boards to announce everything from community events, such as concerts and council meetings, to public safety notices, such as Amber Alerts and severe weather warnings.
What's the difference between digital outdoor and "on-premise" LED signs?
Digital Outdoor: An LED billboard is used to display multiple advertisers' messages, and is typically located off-premise. In other words, it is not located on a business's property, but is located some distance away, often along a roadside where it is more visible to traffic and the public. Billboard operators sell media space on the digital billboard to advertisers.
On-premise LED Signs: An on-premise LED sign is located outdoors on the premises of a business. Smaller than a billboard and typically mounted on the building, in a monument display or on a set of posts, this type of LED display is used by the business owner or organization to directly promote their specific business or organization. On-premise LED signs can usually use animation, scrolling, or full-motion video, depending on local zoning regulations.
If you're looking for an on-premise LED sign for your business, please give us a try. We can help you whatever your need is.